Apprenticeship by MrBeast on How to Make Attractive Videos on YouTube
Apprenticeship by MrBeast: “Your first video is not going to get views period it’s not your first 10 are not going to get views I can very confidently say that all you need to do this applies to people who have dreams of being a YouTuber is make 100 videos and improve something every time do that and then on your 101st video we’ll start talking my first 500 videos didn’t deserve to get a million views like there’s a reason they did they’re terrible but at the time I thought they did I’m in the mindset of a lot of small YouTubers where I thought those videos deserved a billion views and I thought they were going to pay to me but I watched them back now and I can tell you exactly why the videos are just horrible.”
Core Message Broken Down
- Zero views are normal — accept it upfront
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- Your very first video will almost certainly get no meaningful views.
- Your first 10 videos will likely suffer the same fate.
- He states this with total confidence: “I can very confidently say that.” This counters the common beginner fantasy that one good idea + nice editing = instant success.
- The 100-video rule
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- The only real requirement for serious growth discussions is making 100 videos.
- Don’t obsess over perfection or virality in the beginning.
- Instead, commit to volume (quantity) while practicing deliberate improvement.
- In every single video, focus on making at least one thing noticeably better than the previous one. Examples of what to improve (not explicitly listed in the short, but widely understood from MrBeast’s other advice):
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- Stronger hook in the first 3–5 seconds
- Better thumbnail design and click-through rate
- Clearer storytelling/pacing
- Improved on-camera energy or speaking clarity
- Higher video quality (lighting, audio, editing cuts)
- More engaging title
- Better retention throughout the video
- After you hit video #101, that’s when you can realistically start evaluating progress, asking for feedback, or expecting traction. Until then, the focus is grinding + learning.
- Self-reflection on his own early work
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- MrBeast openly admits his first 500 videos were terrible.
- They “didn’t deserve” even a million views — let alone the billions he gets now.
- At the time, he was delusional, like many small creators: he genuinely believed those early videos were amazing and deserved massive success (“I thought they deserved a billion views”).
- Looking back years later, he can now pinpoint exactly why they failed — poor quality in multiple areas (scripting, editing, hooks, retention, etc.).
- This humility is powerful: even the world’s biggest creator started with “horrible” content and massive overconfidence.
Deeper Implications and Why This Advice Resonates
- It destroys “overnight success” myths — MrBeast’s rise looked explosive from the outside, but it was built on years of low-view videos and constant iteration.
- It shifts focus from luck to skill-building — early views aren’t about talent or genius ideas; they’re about experience, reps, and deliberate practice.
- It combats perfectionism and procrastination — Many aspiring creators delay uploading because they want everything perfect. MrBeast says: just start, post consistently, and improve incrementally. The early videos are practice, not products.
- It reframes failure — Low views aren’t personal rejection; they’re expected data points in a long learning curve.
- Psychological benefit — Knowing the first 100 are “supposed” to flop removes pressure and shame, allowing creators to experiment freely and take risks.
Context Within the Apprenticeship by MrBeast’s Philosophy
- Obsess over viewer retention graphs.
- Treat thumbnails and titles as equally important as the video itself.
- One viral video can outperform dozens of mediocre ones.
- Growth is a compounding skill — each video teaches you something that makes the next one stronger.
- Most creators quit way too early (before 100 videos), so simply not quitting already puts you ahead.
Conclusion on Apprenticeship by MrBeast
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